My Brand in One Image

The other day I checked out an article by SLR Lounge showcasing 20 photographers alongside one image that represented each of their brands. One image I thought. ONE?!?! Thank goodness they didn’t ask me I kinda sorta lied to myself I’d send over an entire gallery to choose from! The more it floated through my mind I was able to peel back the layers from my favorite images spanning the years, narrowing it down to a few characteristics that are innately Ashley. When it comes to my personal ever evolving style there are certain tidbits that are forever me; well-traveled mixes of lively prints, bright colors and lots and lots of white…and gold. duh. Gotta have gold. But what single photograph intermingles the spirit of my brand? Essentially, of me?

Bright, playful and completely of-the-moment, Lauren + Kawika’s soiree was something from a dream. Showered with passing rains, the laid-back pair popped open umbrellas and carried on the soiree. Spontaneous, stylish and a little bit wild, Lauren says Kawika “makes her feel like a kid again” and in this spontaneous moment as newly minted husband and wife, it radiates. I take great pride in crafting gorgeous scenes where couples don’t see a pretty posed photograph from their wedding day but instead look back and can say “that’s us, that’s exactly us“. Therefore this celebratory photograph takes the cake. ;) Oh, and confetti. Confetti wins.


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Behind the Scenes

Curated, coifed + stumbled upon, beautiful photographs can often appear to be sheer perfection, organically derived without a hint of effort involved. That sure as heck isn’t the case, at least for the majority of my images, even the ones you see on my Instagram. Although how things naturally lay truly appeals to my senses and leaves me inspired, more times than not that magazine on the table framed by bougainvillea isn’t how it landed on it’s way in from the mail. Frequently moved by my surroundings, I do have a hand in styling the scene around me, even if it’s a light one.

This palm leaf was anything but light. You think coconut trees grow on a sandbar in the middle of the ocean? Nope. But for this last minute location decision I knew I wanted large leaves with the endless  blue waters, so before we boarded our fishing boat at 5:30am my intern and I scavenged the forest by the parking lot and miraculously found a fallen tree. We yanked this baby off and hauled it onto the boat. “You think this will fit?” I asked the driver, completely uninterested in the answer. If you know me,  didn’t matter what he said it was going to fit. Along with the umbrella, chair, hammock and hammock stand I brought along, too. Thankfully Ku’u was up early and didn’t mind a solid arm workout.

Stick a chair (granted, a coveted Lily Pulitzer one) in the middle of the ocean? Hand over my shades? I’ll happily do whatever it takes to get some killer shots…even if they’re with my iPhone… YOU’RE GONNA NEED AN INSTAGRAM OF THIS I’m quite positive I screamed in glee.

Ku’u, who is my intern and an amateur wrestler, kindly informed me this was a great wrestling stance. Keeping my center of gravity low, I guess I’ve always got a back-up career option! (6 a.m. rocking that tita bun!).

Did you happen to see this Hawai’i style photo on Instagram? If so, here’s a little something you DIDN’T know….

It took two men holding their breath over + over and a very bossy iPhone photographer 10 or more tries to get the shot. This is their “pleaseeeeee tell us you got the photo…” looks. Nope! The wind blew my umbrella away, try again, guys! This is what husbands + their college roommates are for. I am sure onlookers thought I was crazy, I simply called it set on a vision.

Early morning call times, toes cut on lava rock, late night flights home, going barefoot so a bride can wear my slippers onto the rocky pier, I will happily do what it takes to make sure clients have the best experience with some once in a lifetime images…all while shooting what makes me hoot’n holler like an obnoxious valley girl, too.


August 3, 2015 - 5:13 pm

Amanda Berube Can you do a post showing the images that you took doing this? I think it would be so cool to see the end result —which I’m sure is gorgeous!!

August 4, 2015 - 10:41 am

Ashley Goodwin Hey Amanda! Of course! And funny you should ask, as I was putting it together I thought the exact same thing!

August 11, 2015 - 5:55 am

bora that is hilarious! i absolutely looove that iPhone shot bwahaha…you’re husband is a trooper. am just catching up with all my favorite blogs!


Scroll scroll scroll. Click click click. In this moment, I am Instagram obsessed. I spend so much time there that I often find myself scrolling Facebook as if IT were Instagram, quickly double taping on photos nestled in my newsfeed (that doesn’t work btw). For a slow film shooter who relishes the little things and quiet moments, I sureeeee love the simplicity and quickness of Instagram. And brightness. And making all your images go. Fine fine! It’s the Designer in me that craves bright, bold colors, symmetry and a spontaneous + lively documentation of work meets life with some cocktails + donuts in the mix. Not to mention it’s nice to skip over all the words and just get to the good stuff. Self proclaimed lover of all things pretty, I just can’t get enough. Now, if I can just find a way to stop getting those Like to Know it emails in my inbox my bank account would thank me. Or, as my friend Blenda would call it, Better to not Know it.

Ps: I’ve joined up with several other fun Hawai’i instragram accounts to offer a $600 giveaway. Like, as in, CA$H MONNNAYYYYY. The giveaway runs until Monday, so head over + join the fun! INSTA @Agoodwin1

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Featured: The Knot Fall 2015

I may have screamed when I got word that Brian + David’s perfectly ‘Old Hawai’i’ celebration would grace the pages of The Knot, but I about peed my pants when the glossy magazine showed up on my doorstep. Their event was a grand success, sophisticated, full of details that were totally them (right down to their matching rings!), Ted’s bakery pies and giant light-up letters. Avery of Green Honolulu creatively mixed ferns, pineapples, raw coconuts and orchids, local staples that set the stage for an elegant affair. Guys, the night spend dancing under the banyan tree lanterns truly was Island Chic! With the bonzai toasts, chocolate macnut pie and your custom tuxes, your day was essentially Hawai’i done with Manhattan style. Your warmth, playfulness and love completely transcended the lush details of your timeless summer wedding. For Brian Kailua may have once been home, but now it’s forever with David.  And your FRIENDS? Da bomb. Wishing you 10,000 MORE years of happiness, laughter + travel together. Ps: David, your Bowtie was perfect all. day. long.

Check out their Dillingham Ranch, O’ahu wedding in the Real Weddings section of the Knot Fall 2015. My first time having my work printed in a national publication, too.  Did someone hear a cork pop? I think this calls for a party! I may or may not be still searching Target to buy up every dang issue.

See more details on + or browse the couple’s full gallery here

Coordination: Nichole Weddings + Events | Venue: Dillingham Ranch  | Event Rentals: Les Saisons | Event Rentals: Pacific Party Rentals |Staffing: Gourmet Events Hawai’i | Catering: Island Fusion Catering| Make-up: Maleana | Pies: Ted’s Bakery | Florals: Green Honolulu | Stationary: Bradley + Lily | Suits: Tom James Custom Suits | Shoes: Salvatore Ferragamo | Lighting: Mood Event | DJ: Music Mix Productions | Transportation: Royal Star Motorcoach | Music + Entertainment: Manoa DNA | Photo Booth: the Flash Lab | Cake: We Heart Cake Company | Bridesmaid Dresses: J.Crew | Rentals: Event Essentials Hawai’i




July 26, 2015 - 8:24 am

Emilia OMG stunning! Love love love. Congratulations lady!!!

July 27, 2015 - 12:50 pm

Ashley Goodwin thank you so much Emilia!

August 3, 2015 - 8:13 am

Allison Mannella Hooray! Such a beautiful feature for a beautiful couple. Hope you popped some bubbly for your first national print feature!

August 25, 2015 - 4:19 pm

Angela Newton Roy This wedding is simply amazing! Congrats on your feature – an accomplishment well deserved!